Content and Copywriting

Challenge: Quizlet, an edutech startup that provides study materials for students, launched premium study resources for professional exams. The goal was to icrease the awareness of the new products among test takers and audiences familiar with Quizlet.


Role/Results:
I created the copy and content for the launch emails, paid social ads, social media posts, and blog posts for tests in IT, nursing, and more.

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Marketing Channel Strategy